joanna-lord---building-for-growth
Best Thing: Reviewers often highlight the actionable insights and practical strategies offered in the book, especially regarding brand differentiation and growth tactics that can be applied in real-world scenarios. Worst Thing: Some reviewers criticize the book for being somewhat repetitive and lacking depth in certain areas, suggesting that it could benefit from more detailed case studies or examples to support its claims.
Joanna Lord [[NOTION_PAGE:06c117a4-ad3c-4cf8-bbc6-384ab7850dfc]]
- **Distinguish **and **differentiate **
- distinguish - separate from others
- differentiate - standout value
- Painkiller language vs. vitamin langauge

“With” not “on” - Making your stack work
**Questions ** Community Opportunistic channels (clubhouse) fragmented brand and transitions
https://drive.google.com/file/d/1HdLw7ps2WX8eGpg_lLFLWbaTFyKJ8UTM/view