Hard thing about Hard things

  • There is no recipe for the hard things about building a business
  • Looking at the world through different prisms (football team vs. Calculus class) helps separate fact, gives perspective. Helps you see alternative
  • Don’t trust your first impression. Ask what could cause it and either confirm or disprove it
  • The 20 who say no don’t matter, the one who says yes does (on finding investors)
  • If you’re going to eat shit, don’t nibble - negative is negative so get it out of the way at once
  • What is the worst thing that could happen? What would you do if the worst did happen?
  • Can’t wait a second to tell employees where they stand. Otherwise they’ll never trust us
  • At big companies delays come from a single person being held up. Don’t let that happen. Remove all roadblocks all the time.
  • If you level with the team and make it meaningful and a team, hard work can be fun and gratifying.
  • Product strategy is not trusting data. Customers don’t know what they really want bc they don’t know what is possible
  • Conventional wisdom is not truth, it just is a convergence on an opinion
  • Good idea to ask: what am I not doing?
  • CEO cannot play the odds. Your task is not to know the chance of finding the answer, its to find the answer
  • Most important skill: ability to focus when there are no good moves and find one that works. Getting out of screw ups.
  • Don’t be too positive. People below you can walk away more easily, so they can handle losses much better.
  • Admit failure. Eg layoffs are because the company failed to meet goals. Admit it, don’t spin it.
  • Hire for strengths, not lack of weaknesses
  • You need to define your position specifically, for your specific company. Not a generic, abstract role. If you don’t know what you want, you won’t get it. Most important step, but often skipped
  • Most leaders/people react to positive leading indicators but explain away negative ones.
  • There aren’t silver bullets, just lead bullets. If you’re not good enough to go to war, why do you exist?
  • Take care of people, products, profits in that order
  • A good place to work is a place someone can focus on their work and know if they do a good job good things will happen for the company and their careers
  • Training is the managers job. You need to train your people yourself.
  • Clearly set expectations during training for clean performance management
  • Management training then functional training (how to hit expectations)
  • Screen for mismatches (rhythm or skill) and be deliberate about integration. Each company is different, especially big vs small
  • Running vs. Creating. For small companies, you want people who want to create.
  • Hire for the strengths you specifically need, not lack of weakness
  • Every great CEO has in common a willingness to make tough decisions (lose an employee, give poor feedback, vary bonuses) to avoid management debt
  • Often the least political ceos that have the most political orgs
  • Need to consider the systematic impacts, not do things ad hoc
  • Screen for the right kind of ambitions. Success is the companies success, not individual. Team prism over me prism.
  • Hire senior people should be for bringing a specific skillset or experience you need, not for abstract things like ‘become a real company’
  • Performance = results against objectives, management, innovation, working with peers
  • Need to build a 10x product, then take the market
  • Culture does not make the company. But helps preserve it.
  • For culture, focus on a few things that have far reaching impact. Do it with shock value. Desks from doors
  • Culture is not perks. It’s got to be related to your company differentiator, values, business
  • Scaling: give ground grudgingly. Grow, but degrade as slowly as possible.
  • Specialization is first way to scale. Learning curve for someone joining gets too high if everyone does everything.
  • Organizational design: first rule is all designs are bad. It’s all tradeoffs. It’s the communications architecture - the closer on the chart the more ppl communicate, so optimize for most important communication. ID the communication paths you depriorotized and try to mitigate the downside
  • Process is structured assurance that communication will happen. The greater the challenge, the more robust the process. Let the people doing the communication design the process
  • Figure out the desired outcome first. Then the process and steps to get there. Then assign responsibility
  • You will screw up and be overwhelmed. Don’t focus on the things you do wrong. Focus on the things you absolutely need to get right.
  • Focus on the road (where you need to go) not the wall (the things that can kill you), or you’ll drive right into the wall
  • Two core CEO skills: knowing what to do, getting the company to do what you know
  • Leadership is the quantity and quality of people that want to follow you
  • Three leadership skills: ability to articulate the vision (especially in hard times), the right kind of ambition (ppl feel like it’s their company) , ability to achieve the vision. Steve Jobs, Bill Campbell, Andy Grove
  • Can improve 1 and 3 most
  • Wartime vs peacetime ceo: needing to hit the target at all costs, versus