Crossing the Chasm
From earlier notes:
[[Crossing the Chasm_ Marketing and Selling High-Tech Products to Mainstream Customers (Collins Busine-Notebook.pdf]]
Related Concepts
- [[Network effects]]
- [[Technology adoption patterns]]
- [[Niches & Focus]]
From earlier notes:
[[Crossing the Chasm_ Marketing and Selling High-Tech Products to Mainstream Customers (Collins Busine-Notebook.pdf]]