contagious

Best Thing: Reviewers often praise "Contagious" for its practical insights and actionable strategies for making ideas and products more shareable. Many appreciate the engaging storytelling and real-world examples that illustrate key concepts. Worst Thing: Some reviewers criticize the book for being repetitive and suggest that certain ideas could have been conveyed more succinctly. A few also feel that the concepts may not apply universally across all industries.

  • Triggered, emotional, packaged in a story,
  • How to be remarkable
    • Add social currency
    • Surprising
    • Word of mouth
    • Game mechanics
  • [[Network effects]]
  • [[Power of narratives]]
  • [[Signaling]]